Financial Model
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Il Nostro Boutique is a reinterpretation of the act of fashion perception. We are creating not just a digital boutique but an intellectual space where fashion becomes a form of thinking, and purchasing becomes an act of awareness. We unite high-fashion brands and innovative designers from Europe, creating conditions that inspire and shape the cultural context of the future. We see the digital development of fashion as its future foundation.
We are actively developing personalization and experience systems through AI, blockchain, and interactive formats, as well as alternative forms of digital perception.
mission
goal
Blockchain, virtual wardrobes, avatars, 3D try-on, generative tools
Support for ethical and environmentally conscious brands
A platform for new designer faces
Customization of visual and digital experience for everyone
Uniqueness of taste, not in universal trends
For us, fashion is a language of thought and a way to explore modernity and oneself
The aesthetics and essence of the future cannot be without ethics
We design the experience based on context, culture, and its subjects
– Fashion Attributica: a space for premium brands, ready-made solutions, and "classic" haute couture.
– Innovation: a platform for innovative designers with pre-order, crowdfunding, and collaboration features.
– Conceptual Space: an aesthetic showcase with philosophical descriptions and artistic references from concept designers.Each space has an individual interface, presentation, recommendation logic, and editorial tone.
Storage of purchased, rented, and saved items.
Visual looks created by the user.
Integration with virtual try-on and AR.
"Wardrobe of Emotions" – selection of items according to mood and inner state.
Subscription plans: basic, premium, custom.
Rental with flexible terms.
Automatic renewal, loyalty program for renters.
Integration with 3D try-on, selections for events.
Sectional collections with an access timer.
Early access by status, NFT, or subscription.
Virtual showrooms, demonstration in 3D and video.
Ability to "grab" with partial payment and reservation.
Chat and voice assistant: stylist, consultant, and psychologist.
Selection of looks according to emotional state ("mood color").
Support through empathetic communication.
Built-in recommendations for therapy through communication and visual elements.
Points for activity, participation in tasks, purchases, rentals.
Client ranks: (Bronze → Silver → Gold → Platinum → Diamond).
Graphical map of inviters (Web3 model).
Access to closed events, discounts, art gifts.
Visualization of clothing on oneself or on a 3D avatar.
Generation of a virtual character that "tries on" looks and interacts.
Multi-screen environment: wardrobe, mirror, recommendations, chat – on different devices
Upload photo → search for similar products.
Search by style, silhouette, color, state (e.g., "peaceful evening").
Integration with Pinterest, Instagram, and TikTok.
Connection with the art agency: recommendations of art as a gift for purchases.
NFT art or objects with a tokenized link to style.
Visual selections "fashion + art."
Direct digital showcase with global delivery.
Classic and fundamental e-commerce form of interaction with clients.
Fashion-on-demand mechanics for filming, theaters, creative industries.
– Direct margin from sales of brands and designers.
– Exclusive terms with partners on buyer contracts → access to unique product offers and exclusives.
– Models: personal, collectible, seasonal.
– Recurring income from users with different consumption frequencies.
– VIP subscriptions with access to NFTs, art events, closed collections.
– Short-term and long-term rental of premium items (evening wear, art looks, capsules).
– Separate tariffs for B2B clients (stylists, filming crews, event venues).
– Limited collections with paid early access.
– Possibility of increased price for exclusivity or NFT certification.
– Attracting users and their networks: bonuses and rewards scale.
– Sale of additional points and statuses (e.g., upgrade to "Diamond Client").
– Commission on sales and filling in the innovative space.
– Payment for producing, filming, logistics, content support.
– Digital assets linked to clothing (ownership + collectible value).
– Sale of NFT access to events, closed spaces, DAO voting.
– Sale of art through a bonus program, art showcases.
– Tickets to events, books, and editorial products.
Generative AI adapts the interface and selection of looks to the emotional state, creating a unique visual language.
AR/VR and a 3D wardrobe enable virtual try-on of clothing through avatars, mannequins in motion, and augmented reality mirrors.
CBT modules integrate a therapeutic experience into the process, reducing anxiety and creating a personalized visual environment.
The next-generation referral system displays a network of connections and calculates bonuses based on the activity of invited users.
An intelligent search engine with visual scanning allows finding items by photo or stylistic association.
An AI assistant reacts to voice, mood, and behavior, helping with the selection of looks, styling, and navigation through the boutique.
Trainable virtual mannequins demonstrate clothing taking into account the client's gait, poses, physique, and style.
An adaptive UI restructures the page in real-time depending on the pace, rhythm, and style of interaction.
An AI engine predicts future trends and suggests to the client which purchases will be relevant in the coming months.
NFT passport: it includes the history of style, collections, purchases, and exclusives.
A multi-screen experience allows using the wardrobe, chat, fitting room, and recommendations simultaneously on different devices.
Voice commands with emotional processing help the system better understand desires through intonation.
Predictive rental analyzes the user's calendar, weather, and events, offering items in advance.
An AI assistant explains the origin of the fabric, the ideas behind the collection, the history of the brand, and the concept of the items.
NFT drops provide access to unique limited collections, items, lookbooks, and art objects.
Web3.0 is a common system for automating processes and decentralized data storage.
DAO mechanics give loyal customers the right to participate in decision-making: choosing designers, forming drops, voting for events.
Blockchain transactions ensure transparency, confirmation of the authenticity of items, and digital certification of each collection.
RWA infrastructure allows clients to invest in designers as real assets, participate in the brand's success, and accumulate capital through tokenization.