Online magazine

Where impression becomes Logos

Il Nostro Magazine is a new type of media, reimagining the format of physical and digital gloss as a way of perception and as a cultural phenomenon. We experiment with both visual presentation (new printing and digital technologies) and content, going beyond fashion: each issue features extra authorial sections dedicated to cinema, easel painting, architecture, sound, and other art forms.

We are building a new-generation media platform where each article is not just text but an experience that combines aesthetics, intellect, and progressive ideas

mission

Our mission is to revive the culture of gloss in its new form, transforming it from a showcase into a living medium of inspiration. We strive to change the established narratives of glossy publications, offering new forms of dialogue between the work and the viewer – through aesthetics, essence, digital layers, and a conscious visual language. For us, gloss is not about consumption, but about contemplation and cultural sensitivity.

goal

To build a media platform where each issue is a visual and emotional journey, immersing the reader through aesthetics into the essence via WebGL, VR, and AR, and new printing formats. To make print and digital editions non-format galleries of a contemporary perspective.

Values

Media on Fashion, Art, and the Culture of the Future

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Apperceptivity

Media that evokes not reaction, but reflection.

Narrative Honesty

We reject superficial decorativeness in favor of semantic depth, changing the narrative of gloss from advertising to cultural.

Text Minimalism

Visual storytelling in the foreground.

Technological Poetics

Hidden AR layers, WebGL, QR interaction.

Interdisciplinarity

From fashion and art to philosophy and technology.

Physical Aesthetics

Print editions with an emphasis on tactility, typography, and collectible value.

Conscious Deceleration

We reject clip thinking in favor of thoughtful engagement with the material.

Unique Selling Proposition

Reimagined Gloss

Not a magazine, but a visual platform with meditative depth.

Digital Technologies as Part of Meaning

VR, 3D page architecture, and AR layers – not for effect, but to reveal the idea.

Themes Beyond Fashion

In addition to fashion materials, we create authorial sections dedicated to contemporary art, philosophy, architecture, and other cultural fields – expanding the boundaries of gloss.

Hybrid Format

Print editions are created as art objects, digital ones as multimedia spaces.

Editorial Approach as Curation

Each issue is an exhibition, not content.

New Visual Literacy

We don't explain – we offer to feel, experience, comprehend.

Transparency and Authorial Presence

Each issue has a recognizable editorial position. We don't hide behind anonymous "gloss," but show the thinking behind each piece.

Architecture and Structure

Decision-Making Centers

Head Office

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– Development strategy, international positioningImage policy, curating authors and directions.
– Image policy, curating authors and directions

Local Branches

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– Linguistic adaptation of issues for the corresponding country of the branch
– Local strategy for the distribution of publications Centralized Operational Blocks.

Centralized Operational Blocks

Editorial and Creative Hub

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Content curation, editing, art direction, interaction with artists, writers, photographers, and stylists.

Legal and Legal Department

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Copyright registration, contracts with authors and brands, international content licensing, intellectual property protection.

Financial and Analytical Department

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Budget management for publications, forecasting print runs, revenue control by sales channel, analytics.

IT and Technological Infrastructure

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Development of digital solutions for physical publications, integration with AR/VR, platform development for digital magazines and interactive issues.

Logistics and Production Platform

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Organization of printing, warehousing, delivery of physical magazines.

PR, Marketing, and Communications

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Image building, press relations, partner collaborations, communications with distributors.

HR and Talent Management

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Recruitment and development of editors, designers, authors, illustrators, managers.

Business Model

Revenue Sources

Print Products

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– Sale of magazines at retail price (boutiques, galleries, presentations)
– Subscription (individual and B2B)
– Limited collectible editions

Digital Content

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– Paid subscriptions for premium access
– Sale of individual issues in digital form
– Access via NFT mechanics for collectors (optional)

Corporate Events (in strategic format)

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– Organization of events only for strategic partners or within the IL Nostro synergistic platform
– Exhibitions, presentations of designers and artists
– Exclusive fashion/art evenings with editorial curation

Business Formats

B2C (Business to Consumer)

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– Print magazines (issues and subscriptions)
– Digital subscription and mobile products
– Collectible editions, NFT issues
– Gift sets and art objectsInteractive "personal archive" for each client

B2B (Business to Business)

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– Partner print runs: magazines created in cooperation with a brand (within a joint issue)
– Collaborations with fashion houses, galleries, and creative studios
– Licensing of content and curatorial articles for external publications
– Organization of events in the interest of key partners (strictly strategically aligned)

B2G (Business to Government / Institutions)

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– Work with cultural institutions and foundations
– Joint issues with institutions (museums, archives, universities)
– Educational programs, lectures, publications on a grant basis

D2C (Direct to Consumer – via the IL Nostro platform)

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Sale and distribution directly through the ecosystem, bypassing external aggregators

Innovative Technologies

Media on Fashion, Art, and the Culture of the Future

Blockchain and Tokenization

– NFT Magazines: each copy of a digital issue is a unique token with proof of ownership.
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– RWA Mechanics: investments in special issues or brands featured in the magazine through the IL Nostro platform.

– Smart Royalties: smart contracts for automatic deductions to authors, artists, photographers.

AR / XR / Mixed Reality

– Augmented reality for covers and spreads – animating illustrations, introducing moving elements.
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– Exhibitions in AR: the ability to "view" galleries directly from the application or print edition.
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– XR Galleries: virtual exhibitions based on issues (integration with the art direction of the ecosystem).

Printing

– Multi-level printing with a 3D relief effect (Embossing & Debossing): creating tangible structures on the pages (e.g., textures, architectural elements of artworks).

– Metallized inks and pearlescent varnishes: highlighting specific accents in spreads.
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– UV varnishing with selective zoning: adding gloss and shine to the entire issue.
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– Integration of NFC chips into spreads: the physical magazine becomes an entry point to digital reality – when touched with a smartphone, special projects, soundtracks, 3D compositions open.

Multidimensional Digital Space

– Interactive maps and scenes: the ability to "move" through thematic spaces within an issue (e.g., a city where the events of an article take place – with the ability to enter a gallery, see works).

– "Living" illustrations: visual essays with movement, cursor reaction, the breath of the composition.