The physical boutique is a spatial manifestation of the entire platform's philosophy. It is not just a boutique but a hybrid power place where fashion meets art, technology, and living culture. Here, designers' expositions become statements, clothing becomes a carrier of ideas, and the process itself transforms into a cultural act.
The boutique acts as a stage for brands, a gallery for artists, and a laboratory for creative strategies. It is an intersection of industries, meanings, and audiences that not only sells but also shapes new standards of interaction in the fashion environment.
mission
goal
A space where style becomes the voice of personality.
Only selected collections, only outstanding ideas.
AR mirrors, AI assistants, digital installations.
Uniting those who see fashion as an art form.
At the intersection of fashion, performance, and technology.
Supporting young designers and fresh concepts.
Curator of all boutiques, develops visual concept, architecture, designer selection, marketing.
Management of boutiques in individual cities, personnel management, local events.
Development of installations, expositions, pop-up events, creative collaborations.
Development of customer journey scenarios, CRM integration, emotional and behavioral analysis.
Technical and strategic coordination of offline and online modules, loyalty and personalization programs.
Elite level of personal service, visiting stylists, image following.
Centralized distribution of collections and samples to boutiques. Management of warehouse balances, seasonal movements. Coordination with local suppliers and designers.
Centralized management of accounting, contracts, taxes. Licensing, intellectual property protection. Settlements between brands, designers, and the platform.
support for the IL Nostro SaaS system, CRM, AR/VR modules, cash register and warehouse systems. Centralized data synchronization between offline and online. Ensuring data security and backup storage.
Recruitment, training, and accreditation of boutique employees. Creation of a unified standard of customer service. Development of growth programs, internships, corporate culture.
Development of visual and communication campaigns. Unified editorial policy for online and offline promotion. Video production, filming, interviews, campaigns.
Management of customization and special orders. Centralized processing of returns, repairs, upcycling. Post-purchase customer support program.
Premium sales, events, custom.
Rental, wholesale placements, integrations.
Support for own brands and artists.